IDEAS DON’T DIE. COMPANIES DO. | FORBES
Welcome to the world where ideas have no boundaries. When you think about it, there never have been in a customer’s mind. They only have a transfer of expectations: “I had a brilliant experience at the hotel check-out; I wish I had the same at my medical center.”
Immortal ideas have long influenced our cultures and economies. The idea that “ideas don’t die” was spoken into existence during the civil rights movement in the United States and has since been used as a call to action for businesses to stay on the cutting edge of consumer interest and profits. For the number of companies that rise and fall every year, the ideas that fuel them live on for the next bright entrepreneurial mind to reinvent them and bring them to life.