READ THE FULL ARTICLE.
“How do we reconcile recovery planning with our pre-pandemic strategy?” is a question I hear often these days. While some sectors have been hit harder than others, I believe that executives across the board should be looking for ways to reinvent.
Souplantation closing permanently demonstrates the hard hit food services businesses have taken. That’s understandable: Diners are wary of mass contamination from high-touch surfaces. But if consumer behavior has changed, does that mean consumers don’t want buffets anymore? Or would they still like the buffet experience, but in a manner that could offer less exposure? These are the questions executives should be asking.
Buckminster Fuller, the American architect, systems theorist and futurist, offered strong advice for how we can approach strategy today: “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”