Hari Abburi was the Headliner at the Customer Contact West Event by Frost & Sullivan Events. This was on October 24th, 2021 at Huntington Beach, California.
Abstract:
Challenge yourself to question the very fundamental assumption that companies need to contact customers. Call into question the disconnect between customer centricity and organization models. Reimagine your customer engagement approach. With agility and design as key principles, ask yourself: Does your company commit design crimes against humanity?
Key Take-Aways:
- A comprehensive understanding of why customers are disruptive your strategies more than your competition
- A greater awareness of the criticality of design from business model to customer interfaces
- Approaches to creating an economic value of new customer engagement models
